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Paul Cherry is a sales trainer, motivational coach and author living in Wilmington, Delaware. His book ''Questions That Sell, The Powerful Process for Discovering What Your Customer Really Wants'' - The American Management Association〔''Questions That Sell, The Powerful Process for Discovering What Your Customer Really Wants'' by Paul Cherry. ''AMACOM'' (2006) , (ISBN 978-0-8144-7339-9 )〕 was published in 2006. A book review by ''CRM Magazine'' stated, “Cherry gives readers key questions that get orders and a process to uncover the real needs of their customers.”〔“Required Reading What’s Your Competitive Advantage?” by Colin Beasty. ''CRM Magazine'' (Nov 1, 2006) http://www.destinationcrm.com/Articles/Columns-Departments/Insight/Required-Reading-What%27s-Your-Competitive-Advantage-41987.aspx〕 The book has been translated into Chinese and Korean. A new book, ''Questions That Get Results: Innovative Ideas Managers Can Use to Improve Their Teams' Performance'' - John Wiley & Sons, coauthored with Patrick Connor, was published in November 2010.〔''Questions That Get Results: Innovative Ideas Managers Can Use to Improve Their Team's Performance'' by Paul Cherry and Patrick Connor. ''WILEY'' (2010) , (ISBN 978-0-470-76784-9 )〕 He is the founder of (Performance Based Results ) which offers corporate sales training and leadership development. Cherry has been a member of the National Speakers Association and is a frequent keynote speaker at colleges and corporate events. He has written articles for national sales publications〔“Sidestep Price Concerns: Seven Techniques That’ll Help Get Customers To Look Past The Price Tag To What They Value Least” by Paul Cherry. ''TED Magazine'' (Nov 2007) http://www.tedmag.com/common/ArticleSearchDetail.asp?CurrentPage=4879〕〔“To Keep Buyers Coming Back, Don’t Be Nice–Be Real” by Paul Cherry. ''American Salesman'' (May 2008) http://www.encyclopedia.com/doc/1G1-178621070.html〕 and his methods on sales training have been featured in ''Selling Power'' 〔“The Buyer’s Emotional Side: New Research Reveals A Buying Bias Based On Emotion” by Robert McGarvey. ''Selling Power'' (Apr 2006)〕 and ''Investor’s Business Daily.''〔“In Sales, Focus On Goals” by Cord Cooper. ''Investor’s Business Daily'' (Oct 2007)〕 He contributes articles freely to many Internet sales and leadership resources and has been named one of the industry’s top sales experts.〔The Top Sales Experts http://www.topsalesexperts.com/solutions-2.php?solution_id=18〕 == References == 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Paul Cherry (author)」の詳細全文を読む スポンサード リンク
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